Yamiya, Just wanna blog

Posts Tagged ‘medium format’

The once de facto medium format camera among professional photographer has fallen hard since the dawn of DSLR. Following the rise of DSLR we saw the fall of Bronica, Contax and Pentax. The once popular Rolleiflex has changed hands numerous time and finally declared end of production by Franke & Heidecke last week. The insolvent of Franke & Heidecke nearly bring down the large format camera giant Sinar. When Hy6 was first introduced two years ago, it was a revolution and seen as a possible resurrection of medium format camara. However market proofs it wrong, with a price tag of USD35,000, body only. I wouldn't say DSLR can produce better or equivalent image quality than medium format couple with digital backs. However it was the public who can accept the quality and convenience, no less the affordability price tag of DSLR that puts medium format to the graves.

What's left in the market is Hasselblad and Mamiya. Mamiya no longer belongs to its founder and marketing strategy has changed to lower megapixels and more affordable digital backs while Hasselblad prefer to classify their products as largest sensor DSLR (non-changeable digital back medium format camera). As DSLR racing to higher megapixels, rumors 35MP by next year, how long will medium format stands before entering the history book forever?